Thank you to Showit for inviting me to teach the 2020 Showit SEO Webinar! I had a great time answering questions and was surprised to see so many people willing to listen to me talk about SEO for almost an hour!
SEO should be used to support your overall marketing goals and attract potential clients. It should never be at odds with good content or good design or user experience.
Your website need to be found by the right people and designed to be user-friendly.
SEO is just a tool to get people to your site. And your website is also a tool – one of your most powerful tools for getting clients.
What’s the SEO tracking trifecta? Google Analytics, Google Search Console, Google Business Listing