December 7, 2020
After getting so many of the same questions during 1:1 SEO Coaching Sessions at Showit United, I made a list of the most helpful SEO tips for photographers using any platform that I found myself giving over and over. I love helping photographers with their SEO especially when they’re so interested in how it all works! Makes me feel like less of a nerd.
You could spend hours or thousands of dollars to improve your SEO, but if you don’t ensure that your website is designed to make it easy for visitors to find what they’re looking for and book/contact you, then most of it has been a waste. At least until your website’s user experience is improved.
Your money would be best spent on a designer – find a recommended Showit Design Partner – or at least a well-planned template so that visitors can easily navigate your site, understand what you’re offering, and make that final step on your website towards actually paying you for your services.
Because if all of this marketing isn’t focused on keeping you in business, then you need to realign your strategies. ASAP.
Submit weddings and sessions to online publications like Offbeat Bride or TheBump to increase your brand’s exposure AND your site’s ability to rank. You can submit your work directly through their websites or use 2BrightLights to efficiently and regularly get published.
Seriously, photographers and creatives. This should be the most exciting SEO task! You get to be featured, shared around social media, AND reap the benefits in a rankings boost?
Websites that have built authority with inbound links from reputable sites have a better chance of ranking for competitive keywords, which is why you might notice websites ranking for competitive keyword topics even though they’re ignoring Google’s best practices for on-page SEO. Websites with strong authority often rank in spite of their on-page tactics, not because of.
Inbound links (links to your site from another domain) play a significant role in your ability to rank.
Google wants to see reputable websites “vouch” for you by linking to a page on your site. And when that website has content similar to yours and your target keywords, you can expect a jump in rankings, particularly if you’ve optimized the page for relevant keywords.
Most common objection to submitting work: “I don’t have anything good enough right now.”
Everyone that said that to me had GORGEOUS weddings and shoots that hadn’t been published yet! Even if it’s not the right fit for one website doesn’t mean you can submit it to a website with a more specific niche.
There’s something for everyone, really. So stop being such a photographer and get your work out there!
Just like with your design, the content written for your website should be prioritized to benefit of the visitor.
Don’t make us guess what you mainly shoot or where you are. And most people know that photographers are open to traveling. Specifying a location won’t hurt your chances of getting that unbelievable destination wedding. NOT specifying a location can hurt your local SEO, though.
Conversational writing will resonate with your visitors while keyword-stuffed content will land on deaf ears. When your content sounds like it was written by a real human and not a robot, THEN you can look for opportunities to include carefully planned keywords and optimize your content to fit keyword searches.
Google’s best practices for content are based on what would help real people find what they’re looking for. If your visitors are happy, Google is most likely happy.
Yoast should be considered a helpful guideline for optimizing blog content. It’s also useful for specifying how you want social media shares to display the preview.
But that’s all it is, a tool and a guideline.
A little louder for my Type-A clients:
It’s okay if you don’t get a green light with Yoast!
If you’re including the keyword phrase you’ve chosen to target everywhere Yoast recommends but you have a connecting word, Yoast won’t count that and your green light will be downgraded to a yellow light. And that’s okay!
Don’t let Yoast tell you to reword the page titles and heading tags to awkwardly fit a phrase that just doesn’t belong.
Hopefully, you already know to set up your Google Business Listing and fill out as much information as you can. Keep your Google Business Listing fresh with recent photos and posts could help you increase your local SEO rankings.
I don’t see this advice promoted as strongly as I think it should, but I’ve watched my clients’ local rankings (photographers near me, map pack) improve significantly after adding new photos and regularly posting about a monthly special or a helpful blog post like a venue feature.
Nothing makes me feel like a professional investigator more than using Google Operators. I use these operators when I need to research a client’s website and their offsite SEO. I can find indexed pages of a site, business listings and mentions on external sites, and websites looking for specific content submissions.
How to use these search operators in Google:
Add the bold text to the Google search bar and replace with your own domain and business name.
My nerd heart was so happy to witness photographers, many who said they weren’t “tech-y,” learn how to use Google operators to find helpful info for their SEO and marketing.
Add your questions about SEO to the comments and I’ll answer them in the next blog post!
I hope these tips will help you to improve your website ranking but if you need a complete guide on it, you can check Complete SEO Guide for Photographers by Pixpa.